Reading Response Case 1-1

Image usage on the Internet:

• Getty Images: World's largets archive of images, globally expanded, $600 million plus; publicly trade company
• Getty Images Advantage: free storage online, sells copyrights of images,: no more valuable costs like shipping costs,
• Their strategy: Lock in customers, lock in suppliers, creating entry barriers, establish alliances, reducing costs.
  
• Competitive Advantage through product: creat new products, enhance existing services, differentiating products from the competitors